MGR needed to bring in more students and we were tasked with creating a targeted digital strategy that would raise awareness of MGR and increase interest in its programs. One of the greatest growth opportunities was their innovative degree programs in collaboration with IBM. They also wanted a revamp to improve prospective student conversions.
How we did itOur focus was to effectively communicate the true value of an engineering degree from the MGR and inspire potential students to build a brighter future. Due to heavy saturation in engineering colleges in recent years, many students felt education was not personalized and valuable making them job-ready.
The primary challenge to overcome was to remove such public perception and create positive and clear branding for the university thus increasing leads and inspire potential students to seek admission.
There was a dramatic and sustained double-digit increase in student leads with the start of the social media marketing campaign.